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Latency

Latency 2025 · talk

Building a SaaS Alone: Why You Might Need a Therapist (and Other Lessons)

Date
Time
11:30–11:4515 min
Room
River View Room 1

Talk Description

So, you want to build a SaaS? Great! But before you quit your day job, let me share some hard-earned wisdom from my solo journey.

I built a SaaS. It was supposed to be a side project. Now I'm a marketer, salesperson, customer support agent, and therapist (mostly to myself). From marketing mishaps to customer conundrums, I'll reveal the hidden challenges that lie beyond the code.

Warning: may induce laughter, tears, and an overwhelming urge to hug your product manager.

Knowledge Level

Level 100: Introductory. No prior knowledge of the topic is required.